Future of Technology Lies in the Green
TechLink Blog
Wednesday, 11 February 2009 00:00
We’ve been hearing now for years that the future of our economy and the future of technology lies in green technologies. Up until recently, much of this “future” has only existed on drawing boards and in motivating speeches by tech heads, politicians and forward thinkers. Now, Google has unveiled a new bit of software that can communicate with your local utility to actually break down how much energy you are using, and more importantly, where you are using it.

Known as Google PowerMeter, this software program is still in the testing stage, and it is far from alone as many other utilities have introduced their own energy consumption measuring software, but with Google’s name recognition and market penetration, chances are, PowerMeter is going to become the standard bearer for what green technology is capable of.

The question you have to ask yourself is your tech company headed in the right direction? We are currently in the biggest, high stakes race in technology history. Every company under the sun is racing to develop green technologies, but is your company doing enough? At TechLink Resources, we can help market you, your qualifications and your experience in a way that no one else can. You may be the most qualified person for the job, but if your resume isn’t getting in front of the right sets of eyes, who will ever know?

What makes this idea so interesting, and so marketable, is the belief that once people can see their energy consumption broken down in an easy to read graphical display, they won’t hesitate to cut their usage down considerably, and that strikes at the heart of what green technology is being designed for. If a company can make a bundle off of a piece of software and help save the world, we all win in the end.