| Tough Economic Times Make for Strange Unions |
| TechLink Blog | |||
| Monday, 16 February 2009 00:00 | |||
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There can be no doubt any longer that the current economic downturn is hitting everyone, but for a true sign of how creative some companies are being to stay afloat, look no further than a recent agreement between arch rivals Microsoft and Google. The topic of the day is syncing and the ability to transfer data from one platform to the next. Google has decided to jump on the Microsoft ActiveSync Licensing Program that allows handheld devices to sync up with your notebook or desktop. Could Google have developed their own rival piece of software? Probably, but it would have taken time and energy, all the while the handheld industry marched on to bigger and better things. Some may view this decision by Google as capitulation, when, in fact, it is very likely a wise decision. This is what separates bad tech companies from good ones with enough foresight to understand the current economic climate and know where to pick their fights. This is the kind of technology company you can work for with the help of TechLink. It is truly a jungle out there and competition for tech jobs is at an all time high, but with the power, perseverance and presentation of TechLink behind you, your chances of working for a company that knows how to play their hand instead of screaming at windmills improves dramatically. As much as Google is set to prosper from this agreement, the end user is the ultimate winner. This means that we’ll need one less piece of software cluttering our already cluttered desktop and it also means that our handheld devices, even when made by different companies, will work together better. In the end, isn’t that what technology is all about? Making all of our lives just a little bit easier?
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